‘AI isn’t just a buzzword’: Flipkart’s Chief Product and Technology Officer Jeyandran Venugopal on tech evolution
In the rapidly evolving landscape of Indian e-commerce, technology is not just a tool but the cornerstone of success. Flipkart, India’s leading e-commerce platform, stands at the forefront of the evolving e-commerce business in India. In a recent interaction with Business Today, Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart shared insights into the company’s approach towards technology, its role in shaping the future of e-commerce, and its commitment to next-gen innovation.
PD: Can you talk about Flipkart’s technology infrastructure at large? How do you see it evolving?
JV: Flipkart’s robust ecosystem is supported by the latest technology and innovation. As the Indian e-commerce landscape continues its rapid evolution, we understand that agility and responsiveness are key to success. That’s why we’re constantly innovating and evolving our technology infrastructure, integrating new solutions that enhance our capabilities and deliver exceptional customer experiences.
From interactive interfaces to leveraging cutting-edge innovations like GenAI-powered virtual assistants like Flippi, dedicated virtual worlds for brands and our own Flipverse, powered by 3D and AR visualization technologies, we’re committed to harnessing the power of technology to create a seamless and immersive shopping experience for every customer. These immersive experiences, coupled with AI-powered product recommendations and data-driven