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Instagram is the most well-liked platform for advertising, however Facebook, Snapchat, Twitter and other platforms are additionally used. In New York, the LGBT fashion design group contributes very considerably to promulgating fashion developments, and drag celebrities have developed a profound influence upon New York Fashion Week. Building brand consciousness and credibility is a key implication of excellent public relations. In some instances, the hype is constructed about new designers’ collections before they are launched into the market, because of the immense publicity generated by practitioners.

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