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Programming

Publicis Health Media Announces 2024 PHM HealthFront Talent & Programming

The Industry’s Only Upfront For Health Returns This Spring

NEW YORK, March 13, 2024 /PRNewswire/ — Publicis Health Media (PHM) announced its 4th annual HealthFront, a two-day event taking place April 10-11 in New York City. Building on the success of last year’s event which welcomed 500+ attendees and industry leaders, this year’s HealthFront will tackle the top issues in health marketing from the impacts of generative AI, finding value in the face of the deluge of data and the power of original content. The PHM HealthFront 2024 offers Publicis Media clients first-mover media opportunities—the emerging products, services and ideas that are driving real innovation and business opportunities in the health industry.

This market-shaping forum was conceptualized to fill an unmet need for clients in the health industry and drive innovation for a media-leading field that has seen less visibility in traditional Upfronts and Newfronts. Thanks to the support of Premier Sponsors Verywell + PEOPLE and SurvivorNet, the cancer information platform, this year’s HealthFront will further push the boundaries for health, offering new opportunities for exploration and discovery.

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Programming

Ministers urged to avoid Fox News style programming and weaker media regulation

The Government must ensure that the media remains strongly regulated to avoid the UK equivalent of Fox News arising, ministers have heard.

Concerns about broadcaster GB News’ content were also aired in the House of Lords, amid warnings that slackening the media watchdog Ofcom would lead down a “well-trodden path” witnessed in the US media.

Liberal Democrat former minister Lord McNally claimed GB News had “been testing the limits of how far it can go in ignoring impartiality rules by its choice of presenters and lines of questioning”, pointing to the station’s employment of Tory MPs including Sir Jacob Rees-Mogg , Esther McVey and Philip Davies.

The peer commended Ofcom’s work, but warned that suggestions from its chief executive that channels with a larger audience should be held to a higher regulatory standard “opens the way for a weakening and undermining of standards for which there is no parliamentary authority”.

He added: “And it leads us down an already well-trodden path.

“In the United States there is no impartiality governance framework around the media.

“The abolition of the fairness doctrine in the 1980s under Ronald Reagan paved the way for the fractured and polarized media environment we see today in

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